Archives: Case Study

Fit For Future Campaign Bosch

In its 25th year, RBEI becomes Bosch Global Software Technologies (BGSW). #FitforFuture was a campaign launched to communicate the organization’s pivot towards new and emerging technologies. This involved instilling new values and belief-system through communication that trickled across teams.

Roadmap

01.

#FitforFuture campaign launched across Bosch divisions with multiple off-shoots aimed at innovation culture, employee experience, and brand positioning.

02.

Targeted communication development (content +design) across formats – mailers, newsletters, posters and Bosch internal forums

03.

Showcase milestones, project successes, employee achievements, upcoming endeavours and way forward with a throughline of the Fit for future messaging through blogs, website content, social media banners and posts as well as videos

CampaignGoals

The Benefits

Help RBEI become BGSW, an identity change that underscores its position as a cool software company that is #FitforFuture

#FitforFuture has become a part of organizational identity with every teambeing able to relate to it

Aggregate and steer internal communication projects under the Fit for Future umbrella

Massively boosted employee morale about the organization and their own role in its journey

Foster an attitude of innovation, disruption and future-readiness amongst Bosch employees

Repositioned Bosch India as a software and digital powerhouse pioneering new technologies

Established the innovation capabilities and futuristic orientation of BGSW in the industry and society

CampaignGoals

Help RBEI become BGSW, an identity change that underscores its position as a cool software company that is #FitforFuture

Aggregate and steer internal communication projects under the Fit for Future umbrella

Foster an attitude of innovation, disruption and future-readiness amongst Bosch employees

The Benefits

#FitforFuture has become a part of organizational identity with every teambeing able to relate to it

Massively boosted employee morale about the organization and their own role in its journey

Repositioned Bosch India as a software and digital powerhouse pioneering new technologies

Established the innovation capabilities and futuristic orientation of BGSW in the industry and society

Clodura

Establish Clodura as “One Lead Generation Platform to Replace them All”. Raise awareness, educate and position Clodura as the best AI lead gen tool in the market.

Roadmap

01.

Extensive research to understand the pain points of Sales Leaders

02.

SEO-optimized content to target a niche market

03.

Characterization and storytelling to attract the attention of everyday Sales heroes and Entrepreneurs.

CampaignGoals

The Benefits

Position Clodura as the one-stop solution for all lead generation challenges.

Seamless sales prospecting journey

Stay ahead of the curve by producing well-researched and informative content about the shifting landscape of lead generation.

Awareness related to the boom of AI technology in lead generation

Interact with industry experts to identify gaps in the lead generation process and showcase Clodura as the shining star in this domain.

Lead to the discovery of managing email campaigns and contacts all on the same platform

CampaignGoals

Build awareness about the need for digital transformation in the MSME space

Communicate available solutions for better employee and user experience

PositionDell as a one-stop IT solutions partner formid-size enterprises

Associate the Dell brand with the bigger picture- The India Narrative

The Benefits

Improvement of Dell’stop-of-themind recall in the MSME space

Promotion of articles on news platforms

Creation of a customer funnel using content marketing

Awareness building regarding Dell’s solutions

The Best Run SAP

SAP

Create an information-driven microsite to encourage CFOs and finance team to embrace digital transformation.

Roadmap

01.

Research to identify pain-points of CFOs

02.

Identify trends in digital transformation that correspond with SAP solutions

03.

Make CFOs the hero of the story

04.

Show them how an intelligent ERP solution can help solve existing bottlenecks.

CampaignGoals

The Benefits

Educate CFOs about SAPs new intelligent ERP.

Improved awareness of SAP Intelligent ERP solutions amongst CFOs.

Position SAP as an authority in the industry.

25% increase in queries received.

Boost lead generation efforts

Multiple touchpoints were created with the help of

cross-platform promotions of articles.

Thought-leadership establishment.

CampaignGoals

Educate CFOs about SAPs new intelligent ERP.

Position SAP as an authority in the industry.

Boost lead generation efforts

The Benefits

Improved awareness of SAP Intelligent ERP solutions amongst CFOs.

25% increase in queries received.

Multiple touchpoints were created with the help of

cross-platform promotions of articles.

Thought-leadership establishment.

Dell Technologies

DELL TECHNOLOGIES

Establish Dell as an IT infrastructure leader in the MSME space. Create awareness about available solutions for mid-size enterprises

Roadmap

01.

Research on existing myths and building content to bust those myths

02.

Identification of customer painpoints and mapping Dell’s solutions to them with a story telling approach (How David can beat Goliath)

03.

Create narrative about how Dell’s solutions can be empowering for Indian SMEs in an era of unpredictability, hybrid worksforces and market dynamism.

CampaignGoals

The Benefits

Build awareness about the need for digital transformation in the MSME space

Improvement of Dell’stop-of-themind recall in the MSME space

Communicate available solutions for better employee and user experience

Promotion of articles on news platforms

PositionDell as a one-stop IT solutions partner formid-size enterprises

Creation of a customer funnel using content marketing

Associate the Dell brand with the bigger picture- The India Narrative

Awareness building regarding Dell’s solutions

CampaignGoals

Build awareness about the need for digital transformation in the MSME space

Communicate available solutions for better employee and user experience

PositionDell as a one-stop IT solutions partner formid-size enterprises

Associate the Dell brand with the bigger picture- The India Narrative

The Benefits

Improvement of Dell’stop-of-themind recall in the MSME space

Promotion of articles on news platforms

Creation of a customer funnel using content marketing

Awareness building regarding Dell’s solutions

How David Can Beat Goliath_ Workforce Solutions For Progressive Organizations _ Mint

Dell at Livemint _ Power Up With dell (2)

Dell at Livemint _ Power Up With dell (1)

Bosch

BOSCH

Communicate the power of being a Bosch employee. Launch a campaign that helps RBEI attract talented and driven candidates in India.

Roadmap

01.

Make employees the central character of the story and storify their interviews

02.

Launch WHAT’S YOUR CODEWORD campaign showcasing employees across RBEI functions

03.

Map employee achievements with impact on the industry and society

04.

Showcase the strength of a Boschler across formats-social media posts, posters and videos

CampaignGoals

The Benefits

Help RBEI recruit talented candidates

Piqued interest in target colleges about career opportunities available at RBEI

Establish thought-leadership in innovative engineering

Brought people behind Bosch India to the forefront

Provide a platform for celebrating achievements of Bosch employees

Organic PR with Times of India doing a story on the campaign

Established RBEI as a people-centric company

CampaignGoals

Help RBEI recruit talented candidates

Establish thought-leadership in innovative engineering

Provide a platform for celebrating achievements of Bosch employees

Associate the Dell brand with the bigger picture- The India Narrative

The Benefits

Piqued interest in target colleges about career opportunities available at RBEI

Brought people behind Bosch India to the forefront

Organic PR with Times of India doing a story on the campaign

Established RBEI as a people-centric company

Trend Micro

TREND MICRO

Promote Webinars with a difference. Trends Campus Partner Webinar Series wanted a creative take on blending webinars with coffee.

Roadmap

01.

Showcase webinars as ‘coffee conversations’ and build a website with every section integratedwith elements of a café.

02.

Allow the audience the flexibility to choose events based on their preference (the way we choose coffee)

03.

Create flavour and intensity filters for participants to be able to select events of their choice

CampaignGoals

The Benefits

Create a website for TRENDs Campus Partner Webinar Series

Generated internal and external appeal for a never-done-before approach adopted by the team

Establish them as Webinars with a difference

Increased engagement with Trend Micro Partners

Increase brand outreach and appeal

20% higher open-rates

Aimed at achieving stickiness of webinar participants

CampaignGoals

Create a website for TRENDs Campus Partner Webinar Series

Establish them as Webinars with a difference

Increase brand outreach and appeal

The Benefits

Generated internal and external appeal for a never-done-before approach adopted by the team

Increased engagement with Trend Micro Partners

20% higher open-rates

Aimed at achieving stickiness of webinar participants

Radio Mirchi

RADIO MIRCHI

Launch of Radio Mirchi in the US market. With social media marketing and various marketing collaterals, awareness and buzz around Radio Mirchi was created in the USA

Roadmap

01.

Social media campaign aimed at arousing nostalgia for NRI audience

02.

Performance marketing with demographic and behavioral targeting to get more listeners

03.

Interactive campaigns for engagement and creating buzz around Radio Mirchi USA

04.

Creative pitch deck to promote Radio Mirchi amongst potential advertisers

CampaignGoals

The Benefits

Launch Radio Mirchi in USA

Increase in number of listeners across US geographies

Create awareness about Radio Mirchi in US

Increased engagement in the social media pages and website

Create compelling marketing collaterals for Go-to-market

Increased interaction on the FM channel

Onboarding of advertisers

CampaignGoals

Launch Radio Mirchi in USA

Create awareness about Radio Mirchi in US

Create compelling marketing collaterals for Go-to-market

The Benefits

Increase in number of listeners across US geographies

Increased engagement in the social media pages and website

Increased interaction on the FM channel

Onboarding of advertiser

Werner Finley

WERNER FINLEY

Create an information-driven website and catalogues with a lot of industrial products to be covered.

Roadmap

01.

Collaborate with stakeholders to understand different products and their segmentation

02.

Work on the structure of the website to make it self explanatory to the viewer

03.

Collaborate and divide products on the basis of application

04.

Deliver easy to read and understand catalogues

CampaignGoals

The Benefits

Create a well crafted website for a 'lesser understood' domain

Improved website traffic multifolds

Highly informative website with multiple catalogs

Lead generation improved with the new catalogues

A lot of industrial products to be covered in a crisp manner

Generated internal as well as external appeal

Multiple catalogues based on applications to be designed

CampaignGoals

Create a well crafted website for a 'lesser understood' domain

Highly informative website with multiple catalogs

A lot of industrial products to be covered in a crisp manner

Multiple catalogues based on applications to be designed

The Benefits

Improved website traffic multifolds

Lead generation improved with the new catalogues

Generated internal as well as external appeal

SISA

Position SISA as a leader in the forensic cybersecurity space to enable business growth.

Roadmap

01.

Redesigning the website to boost relevant traffic

02.

SEO-optimized content to target a niche market

03.

Research-based whitepapers, brochures and pitch decks for promotion and market awareness

04.

Creative explainer videos and infographics targeted at key products and services

CampaignGoals

The Benefits

Create compelling content to establish thought leadership in the cybersecurity domain

Boost in brand awareness

Creatively promote products and services to prospective clients

Acceptance and increased credibility of products and services by leading global brands

Increase SISA’s brand value through design and content that is contemporary in look and feel

Increase in top-of-the-mind recall of SISA as a global leader in the cybersecurity space

CampaignGoals

Create compelling content to establish thought leadership in the cybersecurity domain

Creatively promote products and services to prospective clients

Increase SISA’s brand value through design and content that is contemporary in look and feel

The Benefits

Boost in brand awareness

Acceptance and increased credibility of products and services by leading global brands

Increase in top-of-the-mind recall of SISA as a global leader in the cybersecurity space

I Love North East India

Position I Love North East India as the travel partner of choice for tourists

Roadmap

01.

Create an attractive website that intrigues interest in I Love Northeast India

02.

Create well-researched content to establish knowledge, experience and credibility