BOSCH
Communicate the power of being a Bosch employee. Launch a campaign that helps RBEI attract talented and driven candidates in India.
Roadmap
01.
Make employees the central character of the story and storify their interviews
02.
Launch WHAT’S YOUR CODEWORD campaign showcasing employees across RBEI functions
03.
Map employee achievements with impact on the industry and society
04.
Showcase the strength of a Boschler across formats-social media posts, posters and videos
CampaignGoals
The Benefits
Help RBEI recruit talented candidates
Piqued interest in target colleges about career opportunities available at RBEI
Establish thought-leadership in innovative engineering
Brought people behind Bosch India to the forefront
Provide a platform for celebrating achievements of Bosch employees
Organic PR with Times of India doing a story on the campaign
Established RBEI as a people-centric company
CampaignGoals
Help RBEI recruit talented candidates
Establish thought-leadership in innovative engineering
Provide a platform for celebrating achievements of Bosch employees
Associate the Dell brand with the bigger picture- The India Narrative
The Benefits
Piqued interest in target colleges about career opportunities available at RBEI
Brought people behind Bosch India to the forefront
Organic PR with Times of India doing a story on the campaign
Established RBEI as a people-centric company
