Fit For Future Campaign Bosch
In its 25th year, RBEI becomes Bosch Global Software Technologies (BGSW). #FitforFuture was a campaign launched to communicate the organization’s pivot towards new and emerging technologies. This involved instilling new values and belief-system through communication that trickled across teams.
Roadmap
01.
#FitforFuture campaign launched across Bosch divisions with multiple off-shoots aimed at innovation culture, employee experience, and brand positioning.
02.
Targeted communication development (content +design) across formats – mailers, newsletters, posters and Bosch internal forums
03.
Showcase milestones, project successes, employee achievements, upcoming endeavours and way forward with a throughline of the Fit for future messaging through blogs, website content, social media banners and posts as well as videos
CampaignGoals
The Benefits
Help RBEI become BGSW, an identity change that underscores its position as a cool software company that is #FitforFuture
#FitforFuture has become a part of organizational identity with every teambeing able to relate to it
Aggregate and steer internal communication projects under the Fit for Future umbrella
Massively boosted employee morale about the organization and their own role in its journey
Foster an attitude of innovation, disruption and future-readiness amongst Bosch employees
Repositioned Bosch India as a software and digital powerhouse pioneering new technologies
Established the innovation capabilities and futuristic orientation of BGSW in the industry and society
CampaignGoals
Help RBEI become BGSW, an identity change that underscores its position as a cool software company that is #FitforFuture
Aggregate and steer internal communication projects under the Fit for Future umbrella
Foster an attitude of innovation, disruption and future-readiness amongst Bosch employees
The Benefits
#FitforFuture has become a part of organizational identity with every teambeing able to relate to it
Massively boosted employee morale about the organization and their own role in its journey
Repositioned Bosch India as a software and digital powerhouse pioneering new technologies
Established the innovation capabilities and futuristic orientation of BGSW in the industry and society
