In its 25th year, RBEI becomes Bosch Global Software Technologies (BGSW). #FitforFuture was a campaign launched to communicate the organization’s pivot towards new and emerging technologies. This involved instilling new values and belief-system through communication that trickled across teams.
#FitforFuture campaign launched across Bosch divisions with multiple off-shoots aimed at innovation culture, employee experience, and brand positioning.
Targeted communication development (content +design) across formats – mailers, newsletters, posters and Bosch internal forums
Showcase milestones, project successes, employee achievements, upcoming endeavours and way forward with a throughline of the Fit for future messaging through blogs, website content, social media banners and posts as well as videos