RADIO MIRCHI
Launch of Radio Mirchi in the US market. With social media marketing and various marketing collaterals, awareness and buzz around Radio Mirchi was created in the USA
Roadmap
01.
Social media campaign aimed at arousing nostalgia for NRI audience
02.
Performance marketing with demographic and behavioral targeting to get more listeners
03.
Interactive campaigns for engagement and creating buzz around Radio Mirchi USA
04.
Creative pitch deck to promote Radio Mirchi amongst potential advertisers
CampaignGoals
The Benefits
Launch Radio Mirchi in USA
Increase in number of listeners across US geographies
Create awareness about Radio Mirchi in US
Increased engagement in the social media pages and website
Create compelling marketing collaterals for Go-to-market
Increased interaction on the FM channel
Onboarding of advertisers
CampaignGoals
Launch Radio Mirchi in USA
Create awareness about Radio Mirchi in US
Create compelling marketing collaterals for Go-to-market
The Benefits
Increase in number of listeners across US geographies
Increased engagement in the social media pages and website
Increased interaction on the FM channel
Onboarding of advertiser
