TREND MICRO
![](https://wytti.com/wp-content/uploads/2022/04/2560px-Trend-Micro-Logo-2.png)
Promote Webinars with a difference. Trends Campus Partner Webinar Series wanted a creative take on blending webinars with coffee.
Roadmap
01.
Showcase webinars as ‘coffee conversations’ and build a website with every section integratedwith elements of a café.
02.
Allow the audience the flexibility to choose events based on their preference (the way we choose coffee)
03.
Create flavour and intensity filters for participants to be able to select events of their choice
![](https://wytti.com/wp-content/uploads/2022/04/target.gif)
CampaignGoals
![](https://wytti.com/wp-content/uploads/2022/04/idea.gif)
The Benefits
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Create a website for TRENDs Campus Partner Webinar Series
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Generated internal and external appeal for a never-done-before approach adopted by the team
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Establish them as Webinars with a difference
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Increased engagement with Trend Micro Partners
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Increase brand outreach and appeal
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
20% higher open-rates
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Aimed at achieving stickiness of webinar participants
![](https://wytti.com/wp-content/uploads/2022/04/target.gif)
CampaignGoals
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Create a website for TRENDs Campus Partner Webinar Series
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Establish them as Webinars with a difference
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Increase brand outreach and appeal
![](https://wytti.com/wp-content/uploads/2022/04/idea.gif)
The Benefits
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Generated internal and external appeal for a never-done-before approach adopted by the team
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Increased engagement with Trend Micro Partners
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
20% higher open-rates
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Aimed at achieving stickiness of webinar participants
![trend1](https://wytti.com/wp-content/uploads/2022/04/trend1.jpg)
![trend2](https://wytti.com/wp-content/uploads/2022/04/trend2.jpg)
![trend3](https://wytti.com/wp-content/uploads/2022/04/trend3.jpg)