DELL TECHNOLOGIES
![](https://wytti.com/wp-content/uploads/2022/04/Dell_Technologies_logo-2.png)
Establish Dell as an IT infrastructure leader in the MSME space. Create awareness about available solutions for mid-size enterprises
Roadmap
01.
Research on existing myths and building content to bust those myths
02.
Identification of customer painpoints and mapping Dell’s solutions to them with a story telling approach (How David can beat Goliath)
03.
Create narrative about how Dell’s solutions can be empowering for Indian SMEs in an era of unpredictability, hybrid worksforces and market dynamism.
![](https://wytti.com/wp-content/uploads/2022/04/target.gif)
CampaignGoals
![](https://wytti.com/wp-content/uploads/2022/04/idea.gif)
The Benefits
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Build awareness about the need for digital transformation in the MSME space
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Improvement of Dell’stop-of-themind recall in the MSME space
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Communicate available solutions for better employee and user experience
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Promotion of articles on news platforms
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
PositionDell as a one-stop IT solutions partner formid-size enterprises
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Creation of a customer funnel using content marketing
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Associate the Dell brand with the bigger picture- The India Narrative
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Awareness building regarding Dell’s solutions
![](https://wytti.com/wp-content/uploads/2022/04/target.gif)
CampaignGoals
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Build awareness about the need for digital transformation in the MSME space
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Communicate available solutions for better employee and user experience
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
PositionDell as a one-stop IT solutions partner formid-size enterprises
![](https://wytti.com/wp-content/uploads/2022/04/right-arrow-1.png)
Associate the Dell brand with the bigger picture- The India Narrative
![](https://wytti.com/wp-content/uploads/2022/04/idea.gif)
The Benefits
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Improvement of Dell’stop-of-themind recall in the MSME space
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Promotion of articles on news platforms
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Creation of a customer funnel using content marketing
![](https://wytti.com/wp-content/uploads/2022/04/check-1-3.png)
Awareness building regarding Dell’s solutions
![How David Can Beat Goliath_ Workforce Solutions For Progressive Organizations _ Mint](https://wytti.com/wp-content/uploads/2022/04/How-David-Can-Beat-Goliath_-Workforce-Solutions-For-Progressive-Organizations-_-Mint-2.png)
![Dell at Livemint _ Power Up With dell (2)](https://wytti.com/wp-content/uploads/2022/04/Dell-at-Livemint-_-Power-Up-With-dell-2-2.png)
![Dell at Livemint _ Power Up With dell (1)](https://wytti.com/wp-content/uploads/2022/04/Dell-at-Livemint-_-Power-Up-With-dell-1-1.png)