Establish Dell as an IT infrastructure leader in the MSME space. Create awareness about available solutions for mid-size enterprises
Research on existing myths and building content to bust those myths
Identification of customer painpoints and mapping Dell’s solutions to them with a story telling approach (How David can beat Goliath)
Create narrative about how Dell’s solutions can be empowering for Indian SMEs in an era of unpredictability, hybrid worksforces and market dynamism.