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Successful Site Architecture: Making your site search engine friendly

Successful Site Architecture: Making your site search engine friendly

You brim with dreams and aspirations at the thought of making a profitable website for your venture. The question is what steps should you take to make your dreams come true? The first step to make your presence marked in the digital world is to make your website easily searchable.

If you plan to design your own site, you need to keep certain aspects of site architecture in mind to make it easily accessible for search engines to index. Here we share some quick tips which you can use as a checklist while making your site search-engine friendly. Some of the basic guidelines listed by Google webmaster to make a website easily searchable include the following:

The site should be made with proper hierarchy and text links.

All pages of website should be accessible from minimum one static link.

A site map should exist for users which can take them to chief links of the site.

Make sure there are no broken links in your source code.

Avoid using important content as an image. Crawlers of most search engines do not recognize text included in images. Instead, use text for important content and links.

After reviewing these basic guidelines for designing the site, it would be a good idea to pull up your socks to enhance the ranking of your site in various searches:
The first significant point is to narrow down your keywords- words which a user will use to search the type of content your site is offering. Use these keywords in the headers, titles and starting lines of your content.

Submit the important pages of your website to various search engines, important ones being Google, Bing and Yahoo.

Do an extensive research on the methods used by various websites which are ranked high in various searches. You can learn from that competitor of yours who shows up the moment you write your dear keywords in the search bar.

Make sure that you update your website regularly, post original content and optimize it according to search engine algorithms.

Track the location of visitors, the percentage of conversions and the percentage of relevant audience and learn which keywords are best suited for your site accordingly.

Offer newsletters, free reports and valuable services to make sure you have regular visitors to your site.

Also ensure that the description of all “metatags” of your webpages is vivid and enticing for the users. Many search results show these and hence this can be very helpful in driving traffic to your site.

Do remember that even if your site has unique content which can be of great help to the users, your site will not have any significance till it reaches the suitable audience. So it’s critical for you to make your site architecture search engine friendly. You know it well- being ranked high on a search engine is the best possible publicity for your site!