TREND MICRO
Promote Webinars with a difference. Trends Campus Partner Webinar Series wanted a creative take on blending webinars with coffee.
Roadmap
01.
Showcase webinars as ‘coffee conversations’ and build a website with every section integratedwith elements of a café.
02.
Allow the audience the flexibility to choose events based on their preference (the way we choose coffee)
03.
Create flavour and intensity filters for participants to be able to select events of their choice
CampaignGoals
The Benefits
Create a website for TRENDs Campus Partner Webinar Series
Generated internal and external appeal for a never-done-before approach adopted by the team
Establish them as Webinars with a difference
Increased engagement with Trend Micro Partners
Increase brand outreach and appeal
20% higher open-rates
Aimed at achieving stickiness of webinar participants
CampaignGoals
Create a website for TRENDs Campus Partner Webinar Series
Establish them as Webinars with a difference
Increase brand outreach and appeal
The Benefits
Generated internal and external appeal for a never-done-before approach adopted by the team
Increased engagement with Trend Micro Partners
20% higher open-rates
Aimed at achieving stickiness of webinar participants
