SAP
Create an information-driven microsite to encourage CFOs and finance team to embrace digital transformation.
Roadmap
01.
Research to identify pain-points of CFOs
02.
Identify trends in digital transformation that correspond with SAP solutions
03.
Make CFOs the hero of the story
04.
Show them how an intelligent ERP solution can help solve existing bottlenecks.
CampaignGoals
The Benefits
Educate CFOs about SAPs new intelligent ERP.
Improved awareness of SAP Intelligent ERP solutions amongst CFOs.
Position SAP as an authority in the industry.
25% increase in queries received.
Boost lead generation efforts
Multiple touchpoints were created with the help of
cross-platform promotions of articles.
Thought-leadership establishment.
CampaignGoals
Educate CFOs about SAPs new intelligent ERP.
Position SAP as an authority in the industry.
Boost lead generation efforts
The Benefits
Improved awareness of SAP Intelligent ERP solutions amongst CFOs.
25% increase in queries received.
Multiple touchpoints were created with the help of
cross-platform promotions of articles.
Thought-leadership establishment.
