DELL TECHNOLOGIES
Establish Dell as an IT infrastructure leader in the MSME space. Create awareness about available solutions for mid-size enterprises
Roadmap
01.
Research on existing myths and building content to bust those myths
02.
Identification of customer painpoints and mapping Dell’s solutions to them with a story telling approach (How David can beat Goliath)
03.
Create narrative about how Dell’s solutions can be empowering for Indian SMEs in an era of unpredictability, hybrid worksforces and market dynamism.
CampaignGoals
The Benefits
Build awareness about the need for digital transformation in the MSME space
Improvement of Dell’stop-of-themind recall in the MSME space
Communicate available solutions for better employee and user experience
Promotion of articles on news platforms
PositionDell as a one-stop IT solutions partner formid-size enterprises
Creation of a customer funnel using content marketing
Associate the Dell brand with the bigger picture- The India Narrative
Awareness building regarding Dell’s solutions
CampaignGoals
Build awareness about the need for digital transformation in the MSME space
Communicate available solutions for better employee and user experience
PositionDell as a one-stop IT solutions partner formid-size enterprises
Associate the Dell brand with the bigger picture- The India Narrative
The Benefits
Improvement of Dell’stop-of-themind recall in the MSME space
Promotion of articles on news platforms
Creation of a customer funnel using content marketing
Awareness building regarding Dell’s solutions
