SISA
Cybersecurity, made cinematic
A forensic cybersecurity firm traded forgettable PDFs and booth videos for films people remembered.
The ask
Help SISA stand out at a crowded RSA event, launch its threat report and product line with impact, and mark its 20th year, all without a big production budget.
The roadmap
- 01
Use AI-generated visuals to give SISA a cinematic presence at RSA.
- 02
Build each launch around one striking image: a trojan horse for the Trojan Threat Report 2024, a red umbrella for MXDR.
- 03
Go further with SISA Sappers, an original anime, and 20-year mementos: hoodies, car stickers and bag tags.
Goals and outcomes
Goals
- Stand out at RSA without big-budget production.
- Make the threat report grab attention instead of reading like another PDF.
- Make MXDR's edge, cutting through alert noise, instantly visual.
Outcomes
- A cinematic edge at one of cybersecurity's busiest events.
- A launch hook that made the report hard to scroll past.
- "Cyber defence that stands out," made impossible to miss.
The work
- MXDR product film
- SISA Sappers anime
- RSA event video, Trojan Threat Report launch video, 20-year mementos