Bosch Global Software Technologies
Engineering DNA, made visible
Bosch's engineering arm got a LinkedIn voice built on its people, culture and technology vision.
The ask
Make BGSW's LinkedIn presence reflect more of its people, culture and technology vision, beyond a standard corporate feed.
The roadmap
- 01
Tell employee stories that put engineers at the front.
- 02
Mark festive moments that show the culture behind the work.
- 03
Publish sharp technology narratives that carry Bosch's engineering vision.
Goals and outcomes
Goals
- Build a thought leadership voice for Bosch's engineering arm.
- Show the people and culture behind the technology.
- Make engineering expertise relatable, not remote.
Outcomes
- A LinkedIn page where Bosch's engineering DNA is visible.
- A consistent mix of people, culture and tech stories.
- A voice that is both credible and relatable.
The work
- BGSW LinkedIn company page
- selected posts