Jumeirah
A Dubai icon, ready for the world
A legacy luxury brand told its global expansion story to India's business and investment readers.
The ask
Jumeirah is moving from Dubai icon to global luxury brand, with plans to double its portfolio by 2030. That expansion needed visibility with investment and business audiences.
The roadmap
- 01
Frame the story as a legacy brand evolving without losing what made it iconic.
- 02
Place it where business readers already are: Mint and Hindustan Times.
- 03
Pair heritage with what's new, from the global rebrand to Jumeirah Marsa Al Arab.
Goals and outcomes
Goals
- Reach the investment and business audiences behind Jumeirah's expansion.
- Tell the rebrand story without diluting the heritage.
- Position Jumeirah as a global luxury brand, not only a Dubai one.
Outcomes
- Strategic placements across two of India's leading business and news titles.
- A rebrand story anchored in legacy and heritage.
- Visibility for the expansion with the audiences that fund and partner on it.