Movate
More than a BPO vendor
A CX and outsourcing firm built a narrative around its expertise, delivered from Costa Rica.
The ask
Movate needed to be seen as more than a BPO vendor: a partner with real CX and outsourcing expertise.
The roadmap
- 01
Identify the expertise that sets Movate apart from a standard vendor.
- 02
Build a narrative around its CX and outsourcing capability from Costa Rica.
- 03
Publish it as an ongoing stream of articles.
Goals and outcomes
Goals
- Move Movate's positioning from vendor to expert partner.
- Make its Costa Rica delivery a point of strength.
- Give buyers content that shows how Movate thinks.
Outcomes
- A clear expertise narrative in place of a service list.
- Costa Rica framed as a CX advantage.
- A library of articles buyers can return to.