Pidilite
Gurukool launches with energy
A learning platform launched with a film that captured the spirit it was built for.
The ask
Pidilite needed its Gurukool platform to launch with energy, not just an announcement.
The roadmap
- 01
Start from why Gurukool exists: learning.
- 02
Capture that spirit on screen.
- 03
Turn the announcement into a launch moment.
Goals and outcomes
Goals
- Launch Gurukool with energy.
- Communicate what the platform stands for.
- Make the launch memorable.
Outcomes
- A launch film with energy.
- The spirit of learning captured on screen.
- More than an announcement.
