Bosch
Vivalution, from its first frame
An innovative diagnostic solution got a clear identity in one brand-led film.
The ask
Bosch needed the purpose of Vivalution, its innovative diagnostic solution, introduced clearly and fast.
The roadmap
- 01
Distil Vivalution's purpose into one clear message.
- 02
Build a clean, brand-led film around it.
- 03
Establish the product's identity from the first frame.
Goals and outcomes
Goals
- Introduce Vivalution clearly.
- Communicate its purpose fast.
- Give it a distinct identity.
Outcomes
- A clean, brand-led product film.
- A diagnostic tool with an identity from its first frame.
- A clear introduction for a new solution.