Microsoft
Future Ready
A software giant became a partner in AI transformation for India's business leaders.
The ask
Microsoft needed India's business leaders to see it as a partner in AI transformation, not just a software vendor.
The roadmap
- 01
Partner with Mint on a series of executive events.
- 02
Take them to multiple cities to bring CXOs together.
- 03
Centre each on the future of work, giving Microsoft's AI narrative a room to land in.
Goals and outcomes
Goals
- Reposition Microsoft from vendor to AI partner.
- Engage CXOs directly.
- Lead the conversation on the future of work.
Outcomes
- Multi-city executive events with a leading business publisher.
- CXOs debating the future of work with Microsoft at the table.
- A credible setting for Microsoft's AI narrative.