Adani Defence & Aerospace
Made in India, told in one voice
A defence manufacturer moved India's modern-warfare conversation toward drones and indigenous tech.
The ask
Shift India's conversation on modern warfare toward drones and indigenous technology, not just jets and tanks, and put Adani Defence & Aerospace at the centre of it. Across internal and external communication, tell one unified story of manufacturing excellence and innovation.
The roadmap
- 01
Build organic buzz with creator-led social content on drones and indigenous defence tech.
- 02
Run one communication engine across mailers, announcement creatives and product standees.
- 03
Bring years of expertise to life in long-form films and a brochure positioning Adani as India's first private small arms manufacturer.
Goals and outcomes
Goals
- Put Adani Defence at the centre of the drones and indigenous-tech conversation.
- Establish credibility with armed forces, paramilitary buyers and institutional stakeholders.
- Keep every touchpoint telling one story of manufacturing excellence.
Outcomes
- Creator-led buzz that put indigenous defence tech in the public conversation.
- One consistent story across mailers, standees, films and social.
- A brochure that positions Adani as a serious Made-in-India force in national security.
The work
- Creator-led reel and carousel
Hero film: counter-drone campaign
Missile factory launch video- mailers, announcement creatives, product standees, small arms brochure, def-tech social posts