Merck
#TimeTogether
A pharmaceutical company got couples talking about fertility health openly.
The ask
Merck needed fertility health talked about openly, not in silence.
The roadmap
- 01
Build a content IP around one idea: #TimeTogether.
- 02
Educate couples on fertility health in plain language.
- 03
Publish it as a branded content destination on Hindustan Times.
Goals and outcomes
Goals
- Break the silence around fertility health.
- Educate couples, not just individuals.
- Empower them to seek support.
Outcomes
- An IP that educated and empowered couples.
- Fertility health framed as a shared conversation.
- A campaign hub readers can return to.