Swiggy
Nitesh's Story
A delivery app put a human face on its network through one partner worth rooting for.
The ask
Swiggy wanted a human face behind its delivery network, not just speed and discounts.
The roadmap
- 01
Look past speed and discounts to the people who make deliveries happen.
- 02
Build the film around one delivery partner, Nitesh.
- 03
Tell his story so viewers end up rooting for him.
Goals and outcomes
Goals
- Humanise the delivery network.
- Move the brand conversation beyond price and speed.
- Create an emotional connection with the people behind the app.
Outcomes
- A delivery partner turned into someone worth rooting for.
- A brand story told through people, not offers.
- A film with emotional pull in a functional category.
The work
- Nitesh's Story film