GoalTeller
The Mint-GoalTeller Hack Book
A fintech app became a serious voice in personal finance with a keepsake coffee table book.
The ask
GoalTeller needed to be seen as a serious voice in personal finance, not just another fintech app.
The roadmap
- 01
Package GoalTeller's expertise as practical money hacks.
- 02
Partner with Mint for editorial credibility.
- 03
Publish it as a shareable, keepsake coffee table book.
Goals and outcomes
Goals
- Stand apart from other fintech apps.
- Establish authority in personal finance.
- Create something people keep and share.
Outcomes
- A keepsake format for GoalTeller's expertise.
- Credibility backed by Mint's editorial name.
- A serious personal-finance voice, not just an app.
