ICICI Lombard
An annual report that tells a story
An insurer turned a compliance document into a story of transformation through technology.
The ask
ICICI Lombard needed its annual report to tell the story of a company reinventing itself through technology.
The roadmap
- 01
Build a clear innovation narrative across the report.
- 02
Carry it with strong visual metaphors.
- 03
Turn required disclosures into chapters of one transformation story.
Goals and outcomes
Goals
- Show ICICI Lombard's reinvention through technology.
- Make a compliance document engaging.
- Give stakeholders a clear view of the innovation agenda.
Outcomes
- An annual report that reads as a story of transformation.
- A consistent visual language built on strong metaphors.
- Innovation made central to the company narrative.