WhiteSwan
Premium in a price war
A cooktop stood out in a price-driven category with a premium, aspirational film.
The ask
WhiteSwan needed its cooktop to stand out in a price-driven category.
The roadmap
- 01
Step out of the price conversation.
- 02
Give the product a premium visual treatment.
- 03
Make it feel aspirational.
Goals and outcomes
Goals
- Differentiate on more than price.
- Lift perceived product quality.
- Make the cooktop desirable.
Outcomes
- A premium, aspirational feel for the product.
- A cooktop that stands apart in its category.
- Positioning built on value, not discounts.
The work
- WhiteSwan cooktop filmVisual coming soon