Sanofi
Parents, experts and Soha Ali Khan
A healthcare company got parents to take childhood diarrhoea seriously, without sounding alarmist.
The ask
Sanofi needed parents to take childhood diarrhoea seriously, without sounding alarmist.
The roadmap
- 01
Bring in paediatric experts for credibility.
- 02
Pair them with Soha Ali Khan for relatability.
- 03
Build a conversation parents would actually watch.
Goals and outcomes
Goals
- Raise awareness among parents.
- Keep the tone calm and credible.
- Make expert advice relatable.
Outcomes
- A conversation that was both credible and relatable.
- Expert advice delivered without alarm.
- A familiar face that drew parents in.
