Polycab
InfraSafety with CNBC TV18
An electricals company became a voice of authority on India's infrastructure safety.
The ask
Polycab needed to be seen as a voice of authority on India's infrastructure and electrical safety challenges.
The roadmap
- 01
Create the InfraSafety video IP with CNBC TV18.
- 02
Build it as a recurring platform of expert conversations.
- 03
Put Polycab at the centre of the safety narrative.
Goals and outcomes
Goals
- Establish Polycab as an authority on electrical safety.
- Engage experts on India's infrastructure challenges.
- Own a recurring platform, not a one-off campaign.
Outcomes
- A recurring expert series on a national business channel.
- Polycab positioned as a thought leader shaping the safety narrative.
- A body of expert content on infrastructure safety.