Orange Health Labs
The Orange Club
A diagnostics provider became a voice people trust for proactive health advice.
The ask
Orange Health Labs needed to build trust in preventive health, beyond being seen as just a diagnostics provider.
The roadmap
- 01
Create The Orange Club, an expert-led podcast.
- 02
Focus each episode on proactive, preventive health.
- 03
Build it as a recurring content IP.
Goals and outcomes
Goals
- Build trust in preventive health.
- Move beyond a diagnostics-only perception.
- Give experts a platform to advise directly.
Outcomes
- An expert-led podcast IP.
- Orange Health Labs as a trusted voice for proactive health.
- A growing library of health conversations.