Luna by Lisa
As luxe as it claims
A makeup line got a boutique, editorial feel through 3D animation.
The ask
Luna by Lisa needed its makeup line to look as luxe as it claimed.
The roadmap
- 01
Model the range in 3D.
- 02
Give it an editorial art direction.
- 03
Animate it with a boutique feel.
Goals and outcomes
Goals
- Match the visuals to the brand's luxury claim.
- Create an editorial look.
- Elevate the range online.
Outcomes
- A boutique, editorial feel for the range.
- Visuals that match the luxury positioning.
- An elevated online presence.
