ICICI Bank and TVS iQube
Engaging with simplicity
Interactive formats turned passive information into something audiences actively explored.
The ask
These brands needed content that did more than get scrolled past.
The roadmap
- 01
Identify information audiences usually skim.
- 02
Rebuild it as clickable infographics and web stories.
- 03
Design each so the reader explores rather than scrolls.
Goals and outcomes
Goals
- Stop content being scrolled past.
- Make information easy to explore.
- Increase active engagement.
Outcomes
- Interactive formats in place of static posts.
- Passive information turned into an experience.
- Content audiences actively explored.
The work
- Web story, Hindustan Times
- ICICI Bank and TVS iQube interactive formats