Dalmia Cement
#WallOfMemories
A cement brand turned its product into an emotional keepsake.
The ask
Dalmia Cement wanted to be remembered for more than construction material.
The roadmap
- 01
Find the emotion inside the product: walls hold memories.
- 02
Build a contest around it, #WallOfMemories.
- 03
Launch it with a film that invites people to share their own.
Goals and outcomes
Goals
- Give a functional product an emotional role.
- Drive participation through a contest.
- Make Dalmia memorable beyond construction.
Outcomes
- A product reframed as an emotional keepsake.
- A contest idea people could join with their own stories.
- A brand remembered for more than cement.
The work
- #WallOfMemories contest filmVisual coming soon